Straub Collaborative is one of three studios that make-up a team of content creators who work with one of the leading athletic shoe/apparel companies in the world. Twice a year, they travel to one location for a large workshop/summit where they plan for the coming season. Straub hosted the FW2023 workshop in the summer of 2022. Aside from technical planning, they wanted to establish a theme of sustainability and inclusion. In preparation for this, we partnered with Straub to brand the workshop. Focusing on the theme, I created a graphic that represents each studio’s home city, nature, and connection. We carried out this design across various pieces of collateral such as tumblers, inserts, tote bags, pouches, keychains, coasters, notebooks, presentations and signage. My team handled the vendor communication/production of the printed swag.

After receiving such positive feedback from the FW2023 workshop, Straub was asked to host the SS24 workshop in winter of 2023. We partnered with them again to brand this workshop. We offered 3 concepts with differing approaches and their team chose their favorite design. This design is a continuation of the sustainability theme from the FW2023 workshop. We adapted the illustration style to express more natural turns and connections while maintaining the hidden gem aspect of the first design. My team handled the vendor communication/production of the printed swag.