For this project, I worked with my partner to create 4-5 brand concepts for XAG to choose as a base. We then worked together to refine the direction they selected. They really wanted to a bright green in their palette, so I created a color palette that could accommodate that request while also providing them other options. I collaborated with XAG to create a new “X” logomark that would visually represent their connection with clients and the tech industry. After completing their brand build, I created thorough brand guidelines that would allow them to use the assets that I created with ease. We then worked to redesign their website and several internal documents.